I work for the world I want to live in.

I was lucky enough to grow up on the internet before most people knew what to do with it.

That early start, plus a decade in the North American remote economy, even years before the rest of the world was forced to work that way, turned me into someone who figures things out.

For the last 10 years I've worked with businesses across law, real estate, home services, and even the music industry to acquire new clients, mainly through search engines. Seven of those years as a remote in-house marketer, the rest through agency work.

Before that, I received a bachelor's in mechatronics engineering, the intersection of mechanical, electrical, and software systems. I never followed the traditional engineer's path, but I never stopped thinking like one.

I've built SEO systems, ad campaigns, social campaigns, and multi-channel client acquisition strategies. But my core skill isn't one particular channel.

It's pattern recognition, and revealing how the whole system actually works.

If marketing doesn't communicate with sales, that's already a symptom. Experience taught me that most businesses don't need another vendor delivering tasks. They need people in the room who can think through the whole picture.

If you're building something and need senior marketing thinking, that's the conversation I'd be excited to have with you.

For projects that need a full team, I can embed with yours, given enough lead time. I'm also part of Roda Digital, and if neither of us is the right fit, I'll try to connect you with someone who is.